Vitae London stands at the intersection of timeless elegance and social impact.

Born in the heart of London, England, our mission is to offer sophisticated, minimalist watches at accessible prices, all while championing maximal social justice. Each piece from our collection is a testament to our belief that time and its opportunities should be accessible to everyone, across all corners of the globe, encouraging a life lived without limits.

LUXURY MADE ACCESSIBLE

Quality is at the core of our ethos. Our watches boast the finest movements, featuring either premium genuine leather or stainless steel bands, and are perfected with scratch-resistant sapphire crystal glass to ensure enduring elegance.

William Adoasi (Dr. ADO) on Forbes Magazine Cover

MEET OUR FOUNDER

William Adoasi believes that luxury watches can do more than just tell the time – they can change lives.

Born and raised in London, William's passion for social change, coupled with his entrepreneurial spirit, led to the establishment of Vitae London, a brand that not only designs elegant timepieces, but also uses a portion of its proceeds as a force for good.