Our Story


Vitae London is a watch brand based in London, England. We begun the journey in designing our watches as we’ve always had the desire to produce stunning watches like those of old but at prices that don’t break the bank. Our goal as an organisation is simply to combine classic and beautiful design with social justice. Pairing minimalist concepts with stylish modernity, our watches are subtle yet slim sophisticated timepieces suited to everyone.

Vitae London watch sketch 2 Sketch of Vitae London watch

"Ensuring the watches are of the highest quality standards is a priority for us; each watch features either a high quality genuine leather band or a stainless steel mesh band and is equipped with elegant scratch resistant sapphire crystal glass."

In 2010, one of Vitae London’s Founders traveled to the stunning vista of Port Elizabeth to volunteer with the South African based NPO, House of Wells. The NPO exists to restore hope, dignity and release the potential of children and youth in Africa. Created by two British missionaries in 2008, the objective of House of Wells is to improve the lives and encourage the development of children and youth across Africa.
Our experience with House of Wells inspired us to help transform the lives of youth in Africa by working with charities on the ground and embracing the spirit of some of the world’s most difficult to reach youth. Many children in Africa lack the access to and resources of bare necessities which we in other areas around the globe may often take for granted.

Child receiving school supplies
We work within several provinces where education is actually free, but many youth are unable to take advantage of such learning opportunities due to their lack of access to school equipment, such as uniforms and shoes, which are required to attend school.
When you purchase a watch from Vitae London, you directly help transform these children’s lives. Each watch purchased from our classic range of watches supplies a child with two sets of a school uniform, a bag and footwear to see them through the year. Through you, we aid the efforts of making education and learning for children in Africa possible.

Your Watch | Their Future