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How I got celebrities to endorse my fashion brand – and how you can too

How I got celebrities to endorse my fashion brand – and how you can too Gaining promotion via celebrity endorsements is nothing new. Ever since businesses began advertising and marketing, celebrities have been paid to promote products. But what if you’re a startup business with limited cash? Paying tens of thousands for endorsements is out of your scope, yet that’s exactly what your more established competition will be doing. Despite only launching Vitae London in 2015, founder and CEO, William Adoasi, has managed to secure endorsements from the likes of Richard Branson, Paloma Faith, Emeli Sande, and Philip Schofield. A broad range of celebrities, I’m sure you’ll agree. And Vitae are selling high-end watches – one of the most established...

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