Vitae London Reaches Two New Milestones

Vitae London continues to push to help children in Sub-Saharan Africa while also adopting a conscious capitalist business model. Vitae London, our Black-owned watch and accessories brand that specializes in selling high-quality, fashion-forward watches at an accessible price has continued with our promise of philanthropic work amongst kids in sub-Saharan Africa this month. With our watches sold in over 30 countries worldwide, and can be found on the wrists of some of the world’s most influential people, including Richard Branson, Ava DuVernay and Ghana’s President, Nana Akufo-Addo this is our take on “giving back”. With each sale, a portion of the revenue goes to support children’s education.  As of May 2021, we have provided more than 5,000 solar-powered lamps to...

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Vitae London looks at: The death of George Floyd, a year on…

It has been over a year since George Floyd was killed in police custody in the US, an event that was filmed on a smartphone and sparked protests worldwide. The unarmed Black man, who was stopped by police in Minneapolis and died after being held down by a police officer For 9 minutes and 29 seconds, suffocating Floyd to the horror of onlookers and those that would watch the video via the global news. A year on since Flloyd’s death, which sparked the most extensive conversation of 2020 beyond the pandemic, we ask exactly how far the conversation went and precisely what changes have been made since.  Firstly, its dually noted that the Minneapolis officer involved, Derek Chauvin, lost his...

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